Job Description

Note: All applicants must provide a resume, website and writing samples.

As a member of the Human Centered Design Team, this individual is responsible for developing and refining content strategies that align with user needs and business goals. In addition, the develop and draft marketing and instructional copy for the digital experience of an exciting new direct to consumer suite of products. Ensures that copy is consistent with overall strategic goals of the organization and the appropriate business unit. Will be embedded day to day alongside UX designers in our agile development teams, working quickly within Figma and across multiple teams for review and coordination.

UX Content Strategist and Web Writer

We're looking for a dynamic, passionate, UX Content Strategiest and Writer who wants the opportunity to tell great stories for one of the most respected, purpose-driven brands in the world . The best candidate will have the ability and desire to take complicated financial services content and translate it into simple, concise, compelling copy that inspires consumer audiences to take action. This position will be part of the Human Centered Design Team with a specific focus on our Individual Life Insurance business, supporting their go-to-market efforts for a new direct-to-consumer line of products.

As such this UX Writer must possess the ability to drive and work independently, collaborate with creative and business partners to concept and execute, yet understand how to take creative direction with humility.

Mandatories

• Writing Microcopy. Craft clear and concise text for interface elements to guide users effectively.
• Demonstrated experience writing in multiple tones
• Ability to write across multiple lines of business for various projects simultaneously
• A portfolio with demonstrated expertise writing D2C sales copy
• Experience with Life Insurance, specifically individual term life insurance
• This role is embedded within the CX Design team and collaborates heavily with multiple disciplines to make recommendations based on business needs and with best UX practices in mind.
• An understanding of mobile UX copy. This role with collaborate heavily with the UX writing team and the ideal candidate will need to make recommendations to help marketing and UX messaging sync for maximum impact

Responsibilities

• Develop and refine content strategies that align with user needs and business goals.

Brainstorm, strategize, and create content that promotes products and services

• Write clear, concise, and user-centric copy for various digital platforms.

Consult with cross-functional team members and creative leaders to create great copy

• Collaborate with UX/UI designers to create wireframes and prototypes.
• Conduct user research and testing to inform content decisions.
• Ensure creative material is well-researched, effective and consistent with goals and brand standards
• Ensure all content is consistent with brand guidelines and tone of voice.
• Edit and proofread content to ensure accuracy and clarity.
• Present themes and concepts to key stakeholders and business partners, champion that work through to completion, and incorporate learnings for continued improvement
• Interview business partners, senior executives, subject matter experts and stakeholders to gather the information needed to create effective business messaging
• Stay current on marketing communications trends in and out of the industry
• Understand institutional audiences and how to best communicate with them
• Recognize the nuances of communicating through all media formats and converting messaging to be applicable across all media
• Meet or exceed all deadlines and deliverables
• Develop and maintain content guidelines and style guides for the experience in alignment with overall brand/tone guidelines to ensure consistency across platforms.
• Strong expertise in conceiving narratives for end-to-end digital experiences and writing tight, action-oriented, jargon-free copy

Qualifications

• Bachelor's degree in English, Communications, Journalism, or a related field.7+ years Content strategy, UX writing and copywriting experience.
• Strong portfolio showcasing writing samples and content strategies.
• Excellent verbal and written communication skills.
• Demonstrated conceptual ability in digital and offline channels
• Ability to differentiate between an idea and an execution
• Proficiency in Microsoft Office suite
• Proficiency in FIGMA and MIRO
• 2+ years UX experience
• Ability to create and adhere to copy styles/standards
• Detail oriented, sound writing/editorial judgment
• Clear, concise, and confident verbal communication skills
• Intellectual curiosity and a team-oriented, collaborative spirit

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